HAKRO x FILMFEST MUNICH
In 2025, HAKRO became the official outfitter of the renowned FILMFEST MÜNCHEN for the first time – one of the most significant film festivals in the German-speaking world and a key meeting place for filmmakers, creative minds and film enthusiasts from all over the world. The collaboration with the festival marked a special milestone for us, as it combines our passion for sustainable, high-quality clothing with the promotion of art and culture. For the duration of the festival, we outfitted the entire organising team with functional yet stylish clothing that met the high demands of everyday festival life – comfortable, robust, responsibly produced and with a clear design ethos. This allowed us to demonstrate how sustainability, quality and a modern look can be perfectly combined. Furthermore, it was particularly important to us to actively support young talent: As sponsors of the HAKRO Young Jury Award, we sent a strong signal of our cultural commitment and underlined our support for the next generation of creative filmmakers. Our partnership with FILMFEST MÜNCHEN thus became a living example of how fashion and culture can interact in an inspiring way through a forward-looking collaboration.
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Perfect Match: Kool Savas x HAKRO
Kool Savas x HAKRO - Together we celebrate 50 years of the King of Rap!On 21 February 2025, Kool Savas writes music history: He celebrates his 50th birthday with thousands of fans at the Max-Schmeling-Halle in Berlin - a milestone for the "King of Rap" and the entire German hip-hop scene. For us at HAKRO, it is a great honour to be part of history on this special evening.More than just a concert - a statement of quality and passion.We are not only equipping the entire team behind the scenes - from stagehands to sound engineers. No, we go one step further: the exclusive merch for 50 years of Kool Savas also comes from us. Whether hoodie or T-shirt - made with the attention to detail that connects Savas' music and our textiles."I really appreciate working with HAKRO. Just like me, they focus on quality and durability. It's a perfect match." - Kool SavasHow this collaboration came aboutThis collaboration is more than just a ‘business’ project for us - it is the result of genuine enthusiasm. Our shop manager Danny is one of Kool Savas' biggest fans. His passion for his music led to initial contacts and ultimately to this great partnership. In a video on our social media channels, he tells the whole story - a story of fan love, respect and genuine connection.https://www.instagram.com/reel/DF2YLuaITw_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==We are already looking forward to celebrating 50 years of Kool Savas together this evening. 🎤🔥Follow us on Instagram - there you can expect many more specials about Kool Savas, including his 2026 tour. stay tuned! https://youtu.be/f4nQokxKT1A
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THE CRAILSHEIM MERLINS BECOME THE HAKRO MERLINS CRAILSHEIM
It is a big step for HAKRO and the Merlins, but also a logical one. And a logical one. HAKRO has been a sponsor of the Crailsheim Merlins since 1997. In 2007, the internationally active Schrozberg-based textile company decided to intensify its involvement with the Merlins as the exclusive team outfitter. This support has been continuously expanded since then. Since 2010, the company has been the name sponsor of the HAKRO Arena Crailsheim, the former venue and still the ‘living room’ of the Crailsheim Merlins. Last but not least, in 2014 HAKRO secured a place directly under the hearts of the players as shirt sponsor. Just in time for the start of the upcoming easyCredit BBL season, HAKRO is now moving even further forward. Right in the centre of the club logo.The fact that they share the same vision and pursue the same goals is demonstrated by the subtle move by those responsible at HAKRO, who in turn will free up the most prominent space on the Merlins jersey. ‘This gives a new partner the chance to share their enthusiasm for our teams at this point,’ says Merlins Managing Director Martin Romig. The jersey sponsorship has not yet been awarded, but the HAKRO Merlins Crailsheim want to have successfully put out feelers by the start of the 2018/19 season.The naming sponsorship agreement with HAKRO is initially for five years. In sport, this is a comfortable period of time that allows HAKRO Merlins Crailsheim to think and act long-term and offers optimal prospects. "We have received a signal from HAKRO that we couldn't wish for better with regard to a potential name sponsor. Someone wants to support our path, not use us emotionlessly as a short-term investment or impose a new face on us. The agreement with HAKRO offers us medium to long-term development opportunities. For the active teams, but also for our already very successful youth team," explains Martin Romig with satisfaction.
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