LAMMSBRÄUER SUSTAINABILITY AWARD 2021
Our goal is to become the most sustainable provider of corporate wear. We realise this aspiration in all our business decisions and pursue this goal with the highest priority. We were delighted when our extraordinary commitment was rewarded with something special on 23 September: We received the Lammsbräuer Sustainability Award in the ‘Family-run company’ category for 2021.This important prize was awarded for the 20th time in the six categories ‘Media professionals’, ‘NPO’, ‘Sustainable business model innovation’, ‘Driver of the circular economy’, ‘Outstanding commitment’ and ‘Family-run company’. All award winners are characterised by their commitment to sustainability on an ecological, social, economic and cultural level. The high-ranking jury for the prestigious sustainability award consisted of seven sustainability experts from the fields of business, science and the environment. We convinced the jury with our holistic sustainability management, which we have been implementing since 2015 in the five areas of corporate governance, products, employees, environment and commitment. Numerous certifications and seals attest to our continuous commitment and have accompanied us ever since. These include the Partnership for Sustainable Textiles, Global Organic Textile Standard (GOTS), Fair Wear Foundation (FWF), Cotton made in Africa (CmiA), Bangladesh Accord and UN Global Compact. Values such as cohesion, fairness and loyalty are firmly anchored in all our divisions and are practised in our daily dealings with employees, partners and customers.The decisive factor for the jury was above all our critical and analytical view, which is necessary to successfully implement sustainability. The HAKRO ‘Sustainability Report 2019’, for example, not only records progress and goals, but also documents the need to catch up. Constantly reviewing, rethinking and realigning the next steps is essential for us. ‘We are very proud to have won this important sustainability award,’ adds Jochen Schmidt, HAKRO Head of the Quality, Values & Sustainability team. After being nominated for the German Sustainability Award 2018 and being ranked among the top 10 best sustainability reports in 2018, the award is another nice confirmation of our commitment. What makes us particularly happy is that we did not actively apply for the award, but rather were nominated for this prestigious prize.
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FORWARD-LOOKING SIGNAL: HAKRO GOES FAIR WEAR FOUNDATION
We have been a member of the Fair Wear Foundation since 1 January 2021, taking the next big step on our consistent path towards even greater sustainability. The Fair Wear Foundation brings together local partners in production countries, associations, NGOs and textile companies from various sectors. The common goal: innovative solutions and a sustainable improvement in working conditions in textile production.With our membership, we are once again emphasising our claim to be one of the most sustainable suppliers in our industry. We want to produce high-quality and particularly durable textiles for our customers - while ensuring the highest possible ecological and social standards. By becoming a member of the Fair Wear Foundation, we are committed to the highest social standards - both for the employees of our production partners abroad and for the 175 employees at our site in Schrozberg.As part of our membership, we have signed the strict Fair Wear Code of Conduct. This formulates eight criteria for fair working conditions, which we have made our goal. These include: living wages, reasonable working hours, safe working conditions and a clear no to child labour. Fair working conditions have always been a top priority for us. By joining the Fair Wear Foundation, we are delighted to have a partner at our side who supports us with their experience and network in taking the next step in our supply chain management.Incidentally, the Fair Wear Foundation audits HAKRO's sustainability management in an annual Brand Performance Check. The co-operation with our production partners, our joint measures on site and everything we do at our company headquarters in Schrozberg are scrutinised in detail.
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BIG ANNIVERSARY, BIG JOY - WE CELEBRATE 50 YEARS AND SAY THANK YOU!
Wow, 50 years of HAKRO! That's 50 years of quality. 50 years of customer focus. And 50 years of team spirit. So it's no wonder that everything at HAKRO is centred around the big anniversary in 2019. After all, you only turn 50 once, so it's time to celebrate!The starting signal for the big HAKRO anniversary year was given on 29 May. On this special date, exactly 50 years ago, the Harry Kroll company was officially entered in the commercial register - and the success story began.Exactly 50 years later to the day, we celebrated our anniversary with 175 employees in Schrozberg - with cool drinks, a delicious barbecue, good music and the very best party atmosphere. And that was just the beginning ...Look forward with us to a moving and eventful anniversary year full of surprises!50 years of HAKRO - a brief look back:HAKRO's success story begins with outerwear items for men, women and children on a sales area of just 25 square metres. But because word of good quality quickly spread even then, the ‘Harry Kroll clothing store’ grew continuously. Branches were soon opened in Baden-Württemberg and Bavaria.In the 1980s, the focus shifted to workwear and sportswear. Printed and finished textiles become increasingly popular. The first collection under the HAKRO label is launched in 1987. The shops are sold and the HAKRO brand is now only sold through selected retail partners.HAKRO continues to grow. In 2000, the first logistics centre is opened and a high-bay warehouse is built. 2003 Carmen Kroll and Thomas Müller lead HAKRO into the future as dual leadership - and carry on the values of the founding couple. In 2010, not only is a second high-bay warehouse built, but also the Harry Kroll Foundation. In 2018, the third high-bay warehouse is built - with a consistent focus on ecological aspects.Today, HAKRO has a logistics area of over 9,000 square metres. 175 employees work at the headquarters in Schrozberg. A further 2,500 people are employed by our worldwide production partners. The values shaped by Harry Kroll still apply today. And we will continue to work on the sustainable success of our traditional brand with hand, heart and attitude in the future.With this in mind, we would like to thank all our customers, retail partners and employees for their loyalty and trusting co-operation - and we look forward to the next 50 years!
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THE CRAILSHEIM MERLINS BECOME THE HAKRO MERLINS CRAILSHEIM
It is a big step for HAKRO and the Merlins, but also a logical one. And a logical one. HAKRO has been a sponsor of the Crailsheim Merlins since 1997. In 2007, the internationally active Schrozberg-based textile company decided to intensify its involvement with the Merlins as the exclusive team outfitter. This support has been continuously expanded since then. Since 2010, the company has been the name sponsor of the HAKRO Arena Crailsheim, the former venue and still the ‘living room’ of the Crailsheim Merlins. Last but not least, in 2014 HAKRO secured a place directly under the hearts of the players as shirt sponsor. Just in time for the start of the upcoming easyCredit BBL season, HAKRO is now moving even further forward. Right in the centre of the club logo.The fact that they share the same vision and pursue the same goals is demonstrated by the subtle move by those responsible at HAKRO, who in turn will free up the most prominent space on the Merlins jersey. ‘This gives a new partner the chance to share their enthusiasm for our teams at this point,’ says Merlins Managing Director Martin Romig. The jersey sponsorship has not yet been awarded, but the HAKRO Merlins Crailsheim want to have successfully put out feelers by the start of the 2018/19 season.The naming sponsorship agreement with HAKRO is initially for five years. In sport, this is a comfortable period of time that allows HAKRO Merlins Crailsheim to think and act long-term and offers optimal prospects. "We have received a signal from HAKRO that we couldn't wish for better with regard to a potential name sponsor. Someone wants to support our path, not use us emotionlessly as a short-term investment or impose a new face on us. The agreement with HAKRO offers us medium to long-term development opportunities. For the active teams, but also for our already very successful youth team," explains Martin Romig with satisfaction.
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